AI Insights · Timothy · July 2025
Top 5 Reference Apps on iOS in South Africa, Q2 2025
Explore the performance trends of the top reference apps on iOS in South Africa during Q2 2025, with data insights from Sensor Tower.
In the second quarter of 2025, the performance of the top reference apps on iOS in South Africa showed varied trends in downloads, revenue, and active users. Here's a closer look at these apps based on Sensor Tower's data.
Bible Chat: Daily Devotional from Bookvitals APP SRL saw its weekly revenue fluctuate, peaking at approximately $2.8K in early June. The app's downloads started strong at 9.9K in late March but decreased mid-quarter before rising again to around 5.3K by the end of June. Active users grew steadily, reaching over 30K.
Hallow: Prayer & Meditation, developed by Hallow, Inc., experienced a decline in weekly revenue, starting at $1.9K and dropping to just under $300 by quarter's end. Downloads remained low, with a peak of 107 in April, while active users hovered around 700 throughout the quarter.
Haven - Bible Chat by E12 Holdings saw a consistent increase in revenue, reaching $511 in late June. Downloads were highest in early April at over 2.1K and remained stable thereafter. Active users increased slightly, closing the quarter at over 2.2K.
MyHeritage: Family Tree & DNA from MyHeritage.com showed variable revenue, with a notable peak of $688 in mid-June. Downloads remained modest, with a high of 104 in early June. Active users stayed relatively consistent, averaging around 150.
Tracks4Africa Guide, a local favorite, saw its revenue increase steadily, reaching $419 in mid-June. Downloads fluctuated slightly, reaching a high of 158 in June.
This analysis provides a snapshot of the dynamic landscape of reference apps in South Africa. For more detailed insights, Sensor Tower offers comprehensive app performance data.
